Lead better
in 5 minutes a day.
Built for busy managers who want to grow without adding more to their plate.
Closing The Leadership Gap
It Matters - Hospitality Coach is daily leadership development for restaurant managers. Learn fast. Act daily. Grow consistently. Advance your career.
Who's Developing You?
Most restaurant managers are promoted for hustle, then left alone to figure out leadership. That ends here.
Grow with Intent
See your leadership grow with focused daily lessons that challenge you to think deeper and turn experience into progress.
Inconsistent Growth
Plan your week, stay organized, and get AI feedback that pushes your thinking—so your plans match your purpose.
How It Works
A simple loop for continuous improvement.
Core Features
A complete ecosystem for continuous leadership development.
Daily Lessons
Build leadership muscle in under 5 minutes.
- Short daily concepts
- Shift your mindset in minutes.
Leadership Challenges
Turn learning into action through real-world application with 2–3 challenges per week.
- Actionable behavioral tasks
- Turn intention into habit
Daily Reflections
Fix bad habits before they stick.
- Identify what worked
- Personalized AI feedback
Weekly Planning
Stop firefighting. Start running the shift with intention.
- Weekly Intent & Top 3 Priorities
- AI Growth Challenges
Why You Can Trust It Matters
Created by operators who’ve trained hundreds of frontline leaders.
Built by leaders with decades on the floor.
We’ve lived the chaos of service, the pressure of the pass, and the reality of managing teams in real time.
Designed with real restaurant managers, not consultants.
Every lesson, challenge, and planning tool was created directly with working managers across casual, premium casual, and hotel environments.
Tested inside top-tier restaurants and hotels.
The system is shaped by feedback from teams who run at the highest standard in hospitality.
Grounded in operational psychology and real-world leadership.
Simple, practical, and built for the pace of service — not the classroom.
Invest in Your Leadership
One simple plan. No hidden tiers.
7 day money back guarantee
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Daily leadership lessons
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Weekly planning & AI coaching
No auto-renewal
Start your first weekFor more than 4 users
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Volume discounts available
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Consolidated billing
Dedicated support
Contact UsAlready trusted by managers in restaurants, hotels, and hospitality groups.
Latest Thinking
Insights on leadership, hospitality, and building better teams.
You’re the Only One that Knows and it’s Hurting You
Whatever you know, whatever system you’ve mastered, whatever trick you think is “yours” – it’s a few prompts away for anyone who cares enough to look.
Build Yourself Inside the Noise
You’re craving growth. But there’s no structure, your manager is slammed, and development keeps getting pushed to “later.”
Day One Sets the Temperature
Starting a new job comes with one familiar piece of advice and it’s most likely wrong. Observe first…
Why It Matters
We built It Matters because too many restaurant managers are left to fend for themselves in the chaos of service. We’re changing that with sharp, real‑world coaching and simple tools that turn busy shifts into daily growth.
We help managers lead with clarity, consistency, and purpose—and we put the power in their hands with micro‑learning, planning rhythms, and feedback that actually moves the needle. When leaders get better, everything does: the culture, the guest experience, and the results.