It Matters

Privacy Policy

Effective Date: 12/14/2025

Last Updated: 12/14/2025

It Matters Group LTD. ("Company," "we," "us," or "our"), registered in the Province of British Columbia, Canada, respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our It Matters - Hospitality Coach mobile application, our website at itmattershq.com, and related services (collectively, the "Services"). By using the Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

1.1 Personal Information Provided by You
  • Name
  • Email address
  • Account login credentials
  • Payment information (processed securely by Stripe)
1.2 Usage Data
  • Information about how you use the Services (e.g., completed lessons, tasks, reflections, navigation activity).
  • Device information, log data, and analytics (collected via Adalo and Google services).
1.3 Payment Information

We do not store your full payment card details. All payment processing is handled directly by Stripe, which operates under its own privacy and security policies.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and improve the Services.
  • To process subscription payments and purchases.
  • To communicate with you regarding your account, updates, and support.
  • To send you marketing communications about our Services (you may unsubscribe at any time by clicking the "unsubscribe" link in any marketing email).

3. Disclosure of Information

3.1 We do not sell, rent, or trade your personal information to third parties.

3.2 We may share your information in the following limited circumstances:

  • With service providers (e.g., Adalo, Google, Stripe, analytics providers) strictly for operating the Services.
  • To comply with legal requirements, enforce our Terms of Service, or protect rights, safety, or property.

4. Data Storage and Security

4.1 Your data is processed and stored using third-party platforms including Adalo, Stripe, and Google, each of which employs reasonable industry-standard safeguards.

4.2 We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information only for as long as necessary to provide the Services and comply with legal obligations. Upon account deletion, we will delete or anonymize your personal data within a reasonable timeframe, except where retention is required by law.

6. User Rights

Depending on your jurisdiction, you may have the following rights:

  • Access and Correction: Request access to or correction of your personal information.
  • Deletion: Request deletion of your personal information, subject to applicable laws.

Requests may be made by contacting us at the email provided in Section 14.

7. Children's Privacy

The Services are not directed to persons under 18. We do not knowingly collect personal information from minors. If we learn that we have collected personal information from a minor without appropriate consent, we will take steps to delete it.

8. International Transfers

Our Services may involve processing of data outside your jurisdiction, including in Canada and the United States, by third-party service providers (Adalo, Stripe, Google). By using the Services, you consent to such transfers.

9. Privacy Breach Notification

9.1 In the event of a data breach that poses a real risk of significant harm to users, we will notify affected individuals via email at the address associated with their account.

9.2 Breach notifications will include information about the nature of the breach, the personal information affected, steps we are taking to address the breach, and steps you can take to mitigate potential harm.

9.3 We will also notify applicable privacy regulators and authorities as required by law.

10. Cookies and Analytics

10.1 Our website at itmattershq.com uses cookies and similar tracking technologies to analyze website traffic and improve user experience.

10.2 We use Google Analytics to collect usage data and analytics. Google Analytics may collect information such as your device type, browser type, pages visited, time spent on pages, and other usage statistics. For more information about how Google collects and processes data, please visit Google's Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

10.3 Our website is hosted by GoDaddy, which may collect technical information necessary for hosting and security purposes.

10.4 You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

11. Mobile App Permissions

The It Matters - Hospitality Coach mobile application does not request access to device permissions such as camera, location, contacts, or other sensitive device features.

12. Changes to This Privacy Policy

12.1 We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

12.2 When we make material changes to this Privacy Policy, we will notify you via email at the address associated with your account.

12.3 The "Last Updated" date at the top of this Privacy Policy will reflect the date of the most recent changes.

12.4 Your continued use of the Services after receiving notification of changes constitutes acceptance of the updated Privacy Policy.

13. Accountability

13.1 It Matters Group LTD. is responsible for ensuring compliance with this Privacy Policy and applicable privacy laws.

13.2 All employees, contractors, and service providers who handle personal information on our behalf are required to protect the privacy and security of personal information in accordance with this Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

It Matters Group LTD.

213-649 Third St E

North Vancouver, BC V7L 1G6

Canada

Email: hello@itmattershq.com

Website: itmattershq.com